Marnea Wellness
Local SEO and compliant website for a newly opened wellness salon
Context
Marnea Wellness is a newly opened wellness salon in Germany, specializing in anticellulite treatments and Japanese Head Spa services.
Before launch, the business had no website and no online presence. The goal was to establish a professional digital foundation that would support the salon opening on December 13, 2025.
The priorities were clear: local visibility on Google, a professional online presence that reflects the quality of services, and full compliance with legal and regulatory requirements from day one.
Problem
Without a structured approach, there was a significant risk that potential clients would not understand the services offered, particularly the specialized treatments that are not yet widely known.
A delayed or poorly executed launch could mean missing the critical window of the salon opening, when local interest is highest.
Without proper SEO foundations, the website would remain invisible on Google—rendering it effectively useless for acquiring new clients.
Regulatory compliance was non-negotiable. Operating in Germany requires proper legal notices, privacy policies, and accessibility considerations.
The objective was to avoid building a website that looks nice but fails to serve its actual purpose: bringing in clients and representing the business professionally.
Strategy
The website was built with a clear page and content structure. Each service has its own dedicated page with comprehensive information, allowing both users and search engines to understand exactly what is offered.
SEO-first architecture was implemented from day one. This includes proper meta structures, semantic HTML, fast loading times, and content organized around the terms potential clients actually search for.
Legal and regulatory correctness was built into the foundation. German imprint requirements, privacy policy, and cookie handling were addressed properly—not as an afterthought.
A mobile-first approach ensured the site works flawlessly on all devices, using modern technology that will remain maintainable for years.
The focus throughout was on long-term scalability. The structure allows for easy expansion as the business grows, without requiring a complete rebuild.
Result
- The website launched together with the salon opening. Within days, the first client inquiries arrived through Google—demonstrating that the local SEO approach was working.
- Service pages began ranking on the first page of Google within 8 days of launch, for relevant local search terms.
- The salon now has a professional, compliant online presence that accurately represents the quality of its services.
- Client feedback has been positive, with the website serving its intended purpose of informing potential clients and generating inquiries.
Conclusion
This project demonstrates the value of doing things correctly from the start. A structured, SEO-oriented, and regulation-compliant foundation pays off quickly.
Rather than rushing to launch something that would need to be fixed later, the time was invested in building a proper system. The results speak for themselves.
Long-term thinking over shortcuts: the website is not just functional today, but designed to grow with the business.