Trischick
EU/DACH visibility foundation for the Trischick anti-cellulite education program
Context
Trischick is an education brand focused on anti-cellulite programs for therapists.
Initially focused purely on technique education, the brand is now shifting toward business mentoring within the same field.
The website targets an EU/DACH audience and must meet high expectations regarding clarity, trust, and regulatory correctness.
Education and treatments were previously combined under trischick.de, which created positioning and communication limitations.
trischick.com was introduced to clearly separate education and mentoring from local service offerings.
Problem
Education in this field requires significantly more trust and clarity than a standard service website.
Prospective participants need to clearly understand what the program includes and whether it supports long-term professional independence.
Combining education and treatments on one domain caused confusion and limited scalability.
The market is saturated with marketing-heavy course websites, which reduces trust.
Legal clarity and compliance are essential for an EU/DACH audience.
Strategy
Clearly separate education and mentoring from treatment-based offerings.
Build a structured information architecture that explains the program, its scope, and its long-term value.
Position the website as an authority platform rather than a sales page.
Prepare the structure for expansion into business mentoring, including collaboration with external experts (marketing, administration, compliance, mindset).
Ensure a legally clean and scalable foundation suitable for EU-wide visibility.
Result
- After separating education onto trischick.com, the number of participants per cycle increased from approximately 10 to around 30.
- The website now functions as a filtering and trust-building tool rather than a purely promotional asset.
- It supports the sales process by reducing uncertainty and setting clear expectations.
- The platform provides a stable base for continued expansion into business mentoring.
Conclusion
Trischick demonstrates the difference between education as a product and education as a system.
By focusing on structure, clarity, and long-term positioning, the website supports both growth and scalability.
The result is a digital foundation that enables education, mentoring, and business development within the same ecosystem.