Head Spa Wiesbaden
Complete redesign and system rebuild for a Japanese Head Spa studio in Wiesbaden
Context
Head Spa Wiesbaden is a Japanese Head Spa studio located in Wiesbaden, Germany. The business serves a local to premium clientele with specialized relaxation and scalp treatment services.
The studio had an existing WordPress website built with Elementor. However, the site lacked legal texts required under German law, had no voucher sales functionality, and most clients were coming through personal recommendations rather than online channels.
The initial request was to add a voucher sales page. However, after evaluating the situation, it became clear that the project needed to evolve into a complete redesign due to fundamental issues with the existing setup.
The owner had limited control over the website and was dependent on a web designer who was often unavailable for updates or changes.
Problem
The primary issue was dependency on an external web designer who was frequently unavailable. This created a situation where the business owner could not make timely updates or changes to their own website.
The website lacked proper legal texts—no imprint, no privacy policy—leaving the business exposed to legal and regulatory risks under German law.
There was no functionality to sell vouchers online, which represented a missed revenue opportunity and inconvenience for clients who wanted to purchase gifts.
The combination of legal non-compliance and operational limitations created ongoing stress for the owner, who felt unable to properly manage their digital presence.
The underlying Elementor setup was difficult to maintain and did not provide the level of control needed for a professional business website.
Strategy
Rather than implementing a partial fix—adding voucher sales to a fundamentally problematic website—the decision was made to perform a complete redesign.
The approach involved moving away from the Elementor-based setup to a cleaner, more controlled structure that the owner could understand and manage.
A completely new website was built from scratch, with a unified structure encompassing services, voucher sales, and all required legal pages.
Full legal compliance was established for the German market, including proper imprint, privacy policy, and other regulatory requirements.
The foundation was prepared with a future migration to Next.js in mind, ensuring the system would remain modern and maintainable long-term.
The voucher sales system was integrated with automatic email delivery, eliminating the need for manual processing of voucher purchases.
Result
- Fully functional online voucher sales with automatic delivery via email after purchase.
- The owner no longer needs to worry about website management or depend on unavailable third parties.
- Complete legal compliance with all German regulatory requirements.
- Significantly improved local Google visibility, with rankings consistently on the first page within roughly a 30 km radius.
- Reduced stress and better business focus for the owner, who can now concentrate on serving clients rather than fighting with website issues.
Conclusion
This project illustrates the importance of having full control over your own website. Dependency on unavailable third parties creates operational risk and unnecessary stress.
Legal compliance is not optional in the German market. Addressing these requirements properly protects the business from regulatory issues.
System-based thinking—building a proper foundation rather than applying patches—leads to long-term stability and reduced maintenance burden.
Sometimes the right solution is not what was initially requested. A complete rebuild, while more involved, delivers lasting value compared to quick fixes.